Cole Palmer has launched a premium ice range, Cole'd, in partnership with grocery delivery platform Gopuff, as the UK experiences its third heatwave of the summer.
What is Cole'd?
Cole'd features chewable pebble ice filled with electrolytes and large football-shaped ice spheres, available across the UK and US.
Why the partnership with Madonna?
Madonna, who recently launched her latest record in London, posed with a box of Cole'd on her Instagram Stories, captioning it "When it gets too Hot" and tagging Cole Palmer.
Cole Palmer, 24, is keeping cool with his own business venture, after missing out on representing England at the 2026 World Cup.
What's next for Cole'd?
A spokesperson for Cole'd said they've seen the range sell out and go viral across social media, with fans making Cole'd part of their summer plans, and they're anticipating busy evenings as people stock up for viewing parties.
And Madonna is clearly a fan of Cole Palmer's new venture, as she showed her support on social media.
How does this affect Cole Palmer's summer?
Cole Palmer is making the most of his downtime over the summer, after being left out of England's World Cup squad, and is focusing on his business ventures, including Cole'd.
But Cole Palmer did express his disappointment at not being included in the national squad, saying he could have made a difference, in a recent chat with the Times.
So Cole Palmer is enjoying his first summer off, and is using the time to focus on his business ventures, including Cole'd, which is available now across the UK and US.
The Manchester-born star is selling his premium ice range in partnership with Gopuff, with a subtle nod to his nickname, Cold Palmer.
Cole Palmer's collection consists of chewable pebble ice and large football-shaped ice spheres, which are perfect for the summer heatwave.
And with Madonna's support, Cole'd is set to be a hit this summer, as people look for ways to stay cool during the heatwave.